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Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";} </style> <![endif]--><!-- Facebook sharing information tags --> <meta property="og:title" content="Story Pitch: Home Improvement Through Painting On The Rise - Clark Paint Factory"> <!--[if gte mso 9]><xml> <o:shapedefaults v:ext="edit" spidmax="2050"/> </xml><![endif]--><!--[if gte mso 9]><xml> <o:shapelayout v:ext="edit"> <o:idmap v:ext="edit" data="1"/> </o:shapelayout></xml><![endif]--> </head> <body bgcolor=paleturquoise lang=EN-US link=blue vlink=purple style='tab-interval: .5in;-webkit-text-size-adjust: none' leftmargin=0 marginwidth=0 topmargin=0 marginheight=0 offset=0> <div class=WordSection1> <p class=MsoNormal><o:p>&nbsp;</o:p></p> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;background:paleturquoise;mso-yfti-tbllook: 1184;mso-padding-alt:0in 0in 0in 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:0in 0in 0in 0in'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:6.25in;mso-cellspacing:0in;background:#0000CC;mso-yfti-tbllook: 1184;mso-padding-alt:0in 0in 0in 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:7.5pt 7.5pt 7.5pt 7.5pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:7.5pt 7.5pt 7.5pt 7.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:7.5pt 7.5pt 7.5pt 7.5pt'> <p class=MsoNormal><strong><i><span style='font-size:13.5pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:white'>NEWS</span></i></strong><span style='font-size:7.5pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:white'><br> <br> <strong><span style='font-family:"Arial","sans-serif"'>Third generation Clark Paint Factory owner Andrew Raker says homeowners are wisely investing in their homes through painting interiors and exteriors during the extended down economy.&nbsp;</span></strong><o:p></o:p></span></p> </td> <!-- --> <td width=190 valign=top style='width:142.5pt;padding:7.5pt 7.5pt 7.5pt 7.5pt'> <p class=MsoNormal align=right style='text-align:right'><strong><span style='font-size:13.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'>PRESS RELEASE</span></strong><span style='font-size:7.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:white'><br> <br> <br> Is this email not displaying correctly?<br> <a href="http://us4.campaign-archive2.com/?u=499289aebe2e5eba01cf12b18&amp;id=3f01b0bde9&amp;e=ca846c58b0" target="_blank"><span style='color:white'>View it in your browser</span></a>. <o:p></o:p></span></p> </td> <!-- --> </tr> </table> <!-- // End Module: Standard Preheader \ --></td> </tr> </table> </div> <!-- // End Template Preheader \\ --> <p class=MsoNormal align=center style='text-align:center'><span style='mso-fareast-font-family:"Times New Roman";display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:6.25in;mso-cellspacing:0in;background:white;mso-yfti-tbllook: 1184;mso-padding-alt:0in 0in 0in 0in' id=templateContainer> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td valign=top style='padding:0in 0in 0in 0in'><!-- // Begin Template Header \\ --> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:6.25in;mso-cellspacing:0in;background:white;mso-yfti-tbllook: 1184;mso-padding-alt:0in 0in 0in 0in' id=templateHeader> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:0in 0in 0in 0in'><!-- // Begin Module: Standard Header Image \\ --> <p class=MsoNormal><a href="http://clarkpaint.us4.list-manage.com/track/click?u=499289aebe2e5eba01cf12b18&amp;id=cb385f912a&amp;e=ca846c58b0"><span style='font-size:25.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#336699;mso-no-proof:yes;text-decoration:none; text-underline:none'><img border=0 width=350 height=66 id="_x0000_i1038" src="http://gallery.mailchimp.com/499289aebe2e5eba01cf12b18/images/Logo4.1.jpg" alt="http://gallery.mailchimp.com/499289aebe2e5eba01cf12b18/images/Logo4.1.jpg"></span></a><b><span style='font-size:25.5pt;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#202020'><o:p></o:p></span></b></p> </td> </tr> </table> </div> </td> </tr> <!-- // End Template Header \\ --> <tr style='mso-yfti-irow:1'> <!-- // Begin Sidebar \\ --> <td valign=top style='padding:0in 0in 0in 0in'><!-- // Begin Template Body \\ --> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:6.25in;mso-cellspacing:0in;mso-yfti-tbllook:1184;mso-padding-alt: 0in 0in 0in 0in' id=templateBody> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td width=200 valign=top style='width:150.0pt;background:white; padding:0in 0in 0in 0in' id=templateSidebar><!-- // Begin Module: Social Block with Icons \\ --> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=200 style='width:150.0pt;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:0in 0in 0in 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:0in 0in 0in 0in'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:0in 0in 0in 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td valign=top style='padding:7.5pt 15.0pt 0in 15.0pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse;mso-yfti-tbllook:1184;mso-padding-alt: 0in 0in 0in 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td style='padding:0in 0in 0in 0in'></td> </tr> </table> </td> </tr> </table> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; display:none;mso-hide:all'><o:p>&nbsp;</o:p></span></p> <!-- // End Module: Social Block with Icons \\ --><!-- // Begin Module: Top Image with Content \\ --> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:15.0pt 15.0pt 15.0pt 15.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes' mc:repeatable="repeat_1" mc:repeatindex="0" mc:hideable="hideable_repeat_1_1" mchideable="hideable_repeat_1_1"> <td valign=top style='padding:15.0pt 15.0pt 15.0pt 15.0pt'> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#505050;mso-no-proof:yes'><img border=0 width=159 height=178 id="_x0000_i1037" src="http://gallery.mailchimp.com/499289aebe2e5eba01cf12b18/images/Owner_with_paint_cans.1.1.jpg" alt="http://gallery.mailchimp.com/499289aebe2e5eba01cf12b18/images/Owner_with_paint_cans.1.1.jpg"></span><span style='font-size:9.0pt;line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#505050'><o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Andrew Raker, third generation owner of Clark Paint Factory, says customers look to paint beautify, preserve and protect surfaces, making it a wise, yet modest investment in a down economy.</span><span style='font-size:9.0pt;line-height:150%; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#505050'><br> &nbsp;<o:p></o:p></span></p> <div class=MsoNormal align=center style='text-align:center; line-height:150%'><span style='font-size:9.0pt;line-height:150%; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#505050'> <hr size=2 width="100%" align=center> </span></div> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black;mso-no-proof:yes'><img border=0 width=160 height=158 id="_x0000_i1036" src="http://gallery.mailchimp.com/499289aebe2e5eba01cf12b18/files/Wythe_Blue.jpg" alt="http://gallery.mailchimp.com/499289aebe2e5eba01cf12b18/files/Wythe_Blue.jpg"></span><span style='font-size:9.0pt;line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#505050'><o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>Benjamin Moore's 2012 Color of the Year, Wythe Blue, a beautiful, calming hue that has an element of heritage and offers grounding rootedness, providing comfort and stability.&nbsp; Sold at Clark Paint Factory in West Springfield, which custom formulates paints and historic colors specifically for the New England climate.</span><span style='font-size:9.0pt; line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#505050'><br> <br> &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#505050;mso-no-proof:yes'><img border=0 width=160 height=120 id="_x0000_i1035" src="http://gallery.mailchimp.com/499289aebe2e5eba01cf12b18/files/Barn_Red.jpg" alt="http://gallery.mailchimp.com/499289aebe2e5eba01cf12b18/files/Barn_Red.jpg"></span><span style='font-size:9.0pt;line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#505050'><br> Intense barn red, a popular hue for New Englanders, prepared to order at Clark Paint Factory in West Springfield.<br> <br> &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black;mso-no-proof:yes'><img border=0 width=160 height=107 id="_x0000_i1034" src="http://gallery.mailchimp.com/499289aebe2e5eba01cf12b18/files/Stairway.jpg" alt="http://gallery.mailchimp.com/499289aebe2e5eba01cf12b18/files/Stairway.jpg"></span><span style='font-size:9.0pt;line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black'><br> Warm, calm beige brings a clean finish to a sunlit space, showing the color s versatility.&nbsp; Softer, muted colors rise in popularity during a down economy.</span><span style='font-size:9.0pt;line-height: 150%;font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#505050'><br> &nbsp;<o:p></o:p></span></p> <div class=MsoNormal align=center style='text-align:center; line-height:150%'><span style='font-size:9.0pt;line-height:150%; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#505050'> <hr size=2 width="100%" align=center> </span></div> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#505050'>&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:black'>A preference for a certain color reveals much about your inner desires, according to the theories of German color psychologist Heinrich <span class=SpellE>Frieling</span>. To learn what color has to tell you, use this chart, developed by interior designer Debra A. Wade, and choose the shade you find most appealing. The text that matches that color shows qualities you have or would like more of in your life.</span><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#505050'><o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#505050'>&nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><strong><span style='font-size:9.0pt;line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black'>Turquoise</span></strong><span style='font-size:9.0pt;line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black'>. Insight, progressive thinking, healing.<br> <strong><span style='font-family:"Arial","sans-serif"'>Red</span></strong>. Self-motivation, leadership, generosity.<br> <strong><span style='font-family:"Arial","sans-serif"'>Chartreuse</span></strong>. Flexibility, growth, expansion.<br> <strong><span style='font-family:"Arial","sans-serif"'>Pink</span></strong>. Support, nurturance. <span class=GramE>sympathetic</span> understanding.<br> <strong><span style='font-family:"Arial","sans-serif"'>Black</span></strong>. Self-sufficiency, individualism, protection.<br> <strong><span style='font-family:"Arial","sans-serif"'>Burgundy</span></strong>. Adventure, emotional play and expression.<br> <strong><span style='font-family:"Arial","sans-serif"'>Green</span></strong>. Clear perception, self-recognition, <span class=GramE>compassion</span>.<br> <strong><span style='font-family:"Arial","sans-serif"'>Orange</span></strong>. Quick-thinking, intuition, independence.<br> <strong><span style='font-family:"Arial","sans-serif"'>Yellow</span></strong>. Communication, observation, analysis.<br> <strong><span style='font-family:"Arial","sans-serif"'>Blue</span></strong>. Clear thinking, diligence, organization.<br> <strong><span style='font-family:"Arial","sans-serif"'>Mint</span></strong>. Self-healing, tranquility, time-out.<br> <strong><span style='font-family:"Arial","sans-serif"'>Indigo</span></strong>. Self-reliance, clear and holistic thought.<br> <strong><span style='font-family:"Arial","sans-serif"'>White</span></strong>. Cleansing, protective, simplification.<br> <strong><span style='font-family:"Arial","sans-serif"'>Gray</span></strong>. Need a vacation, acute sensibility, calming.<br> <strong><span style='font-family:"Arial","sans-serif"'>Purple</span></strong>. Artistry, spirituality, culture.<br> <strong><span style='font-family:"Arial","sans-serif"'>Yellow Orange</span></strong>. Life-promoting creativity, quickness.</span><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#505050'><br> </span><span style='font-size:9.0pt;line-height:150%;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black'>Read more: </span><span style='font-size:9.0pt; line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#505050'><a href="http://clarkpaint.us4.list-manage.com/track/click?u=499289aebe2e5eba01cf12b18&amp;id=7e934619c7&amp;e=ca846c58b0"><span style='color:#336699'>http://www.care2.com/greenliving/the-psychology-behind-paint-color.html#ixzz1dEuV32ez</span></a><br> &nbsp;<o:p></o:p></span></p> <div class=MsoNormal align=center style='text-align:center; line-height:150%'><span style='font-size:9.0pt;line-height:150%; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#505050'> <hr size=2 width="100%" align=center> </span></div> <p class=MsoNormal style='margin-bottom:12.0pt;line-height:150%'><span style='font-size:9.0pt;line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#505050'><br> </span><strong><span style='font-size:9.0pt;line-height:150%; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black'>For More Information Contact:</span></strong><span style='font-size:9.0pt;line-height:150%;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:black'><br> Andrew Raker<br> Clark Paint Factory<br> 413-733-2986<br> <br> Heidi Raker<br> Raker Goldstein<br> 201-784-1818</span><span style='font-size:9.0pt;line-height:150%; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#505050'><br> </span><span style='font-size:9.0pt;line-height:150%;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:black'>201-681-5878</span><span style='font-size:9.0pt; line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#505050'><o:p></o:p></span></p> <div class=MsoNormal align=center style='text-align:center; line-height:150%'><span style='font-size:9.0pt;line-height:150%; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#505050'> <hr size=2 width="100%" align=center> </span></div> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Arial","sans-serif";mso-fareast-font-family: "Times New Roman";color:#505050'><br> &nbsp;<o:p></o:p></span></p> </td> </tr> </table> <!-- // End Module: Top Image with Content \\ --> <p class=MsoNormal><span style='font-size:10.0pt;mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></p> </td> </tr> </table> </td> <!-- // End Sidebar \\ --> <td valign=top style='padding:0in 0in 0in 0in'><!-- // Begin Module: Standard Content \\ --> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='mso-cellspacing:0in;mso-yfti-tbllook:1184;mso-padding-alt:0in 0in 0in 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:0in 0in 0in 0in'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='mso-cellspacing:0in;mso-yfti-tbllook:1184;mso-padding-alt:0in 0in 0in 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td valign=top style='background:white;padding:0in 0in 0in 0in'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:15.0pt 15.0pt 15.0pt 15.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td valign=top style='padding:15.0pt 15.0pt 15.0pt 15.0pt'> <p class=MsoNormal align=center style='text-align:center; line-height:150%'><strong><span style='font-size:9.0pt;line-height: 150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'>HOME IMPROVEMENT THROUGH PAINTING ON THE RISE TRENDS IN PAINTING AND REVITALIZING HOMES, ADDING VALUE THROUGH PAINT</span></strong><span style='font-size:9.0pt; line-height:150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>&nbsp; <o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center; line-height:150%'><u><span style='font-size:9.0pt;line-height:150%; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'>Clark Paint Team Offers In-Depth Knowledge of Paint, Service Excellence</span></u><span style='font-size:9.0pt; line-height:150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><br> &nbsp;<o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:12.0pt;line-height:150%'><span style='font-size:9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>(West <span class=SpellE>Spfld</span>., MA: November 18,2011)&nbsp;&nbsp; Third generation Clark Paint Factory owner Andrew Raker says homeowners are wisely investing in their homes through painting interiors and exteriors during the extended down economy.&nbsp; A Western MA institution which carries top national brands including Benjamin Moore, Pittsburgh and Pratt &amp; Lambert, Cabot Stains in addition to its own line of fresh made paint, Clark Paint has served New England business owners, home owners and their descendants with paints and varnishes formulated to stand up to the harsh climate New England is known for.&nbsp; &nbsp;<br> <br>  What paint buyers want and need most today is the ability to make the smartest purchase for their dollar, said Mr. Raker.&nbsp;  Clark Paint s <span class=GramE>team of seasoned sales professionals gather</span> a great deal of information from customers, providing them with a thorough range of options before any paint is sold.&nbsp; We are invested in a positive store experience for all our customers, knowing that the better we know our customers paint needs, the better we can serve them. <o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center; line-height:150%'><strong><u><span style='font-size:9.0pt; line-height:150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'>How The Economy Influences Do-It-Yourself New England Home Owners</span></u></strong><span style='font-size:9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'><o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'> People are staying in their homes longer and they want better quality paint that doesn t have to be reapplied every couple years, explained Mr. Raker.&nbsp;  There are more do-it-yourselfers today than in previous years and they do not want to struggle with inferior paint. &nbsp;Historical colors such as those in the Benjamin Moore HC Color Collection for interior and exterior are popular now.&nbsp; In times of economic stress, customers tend to like hues that are classic, clean, calming and easy on the eye.&nbsp; We see consistently high sales of these historic colors, especially the Shaker Beige, Revere Pewter, Monterey White and Hawthorne Yellow.&nbsp; Our customers, perhaps because they are New Englanders with a deeply rooted sense of historical, traditional colors, were using classic, warm tones like their New England ancestors did long before Martha Stewart popularized them. <br> <br> Clark Paint offers small sample sizes of most paints so customers can try them at home prior to investing in large quantities.&nbsp;  Living with a new color for a week or two is a smart way to gauge how you and your family  respond to a particular color, said Mr. Raker.&nbsp;  It s important to note how you feel around that color and if that is ideal for that particular part of your home.&nbsp; Stimulating colors are not suited for bed rooms, where people want to de-stress and <span class=GramE>relax</span>.&nbsp; Yet, they might be perfect <span class=SpellE>fora</span> playroom where activity is encouraged.&nbsp; Warm, soothing tones are ideal for parts of the home where people congregate for down-time or meals. <br> <br> Consumers today are concerned about color consistency.&nbsp;  No one wants to run out of paint on a job and not be able to get more.&nbsp; We have invested heavily in tinting equipment unlike the old-style hand pump machine. &nbsp;New tinting equipment can cost as much as $25,000, but it provides the utmost accuracy when combined with a skilled eye, said Mr. Raker, who was taught to eye-match colors in his teens and still uses his skills to create paint colors from antique clothing, artwork and even people s eye color.&nbsp;<br> &nbsp;<o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center; line-height:150%'><strong><u><span style='font-size:9.0pt; line-height:150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'>Buying Right Means Buying Smart</span></u></strong><span style='font-size:9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'><o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'> Using cheap paint creates expensive problems, cautioned Mr. Raker.&nbsp;  A lesser grade paint can dry leaving a powder like finish and take multiple coats to cover and get complete hiding over what was underneath.&nbsp; In the end, cheap paint means more labor, more expense for the consumer. <br> <br> Good quality paint means good coverage, complete hiding, durability, leveling, <span class=GramE> scrub</span>-ability and mildew resistance.&nbsp;  A good paint not only looks good, it does <span class=GramE>good</span>  preserving and protecting your surfaces from the elements and adding to the beauty and value of your home, emphasized Mr. Raker.<br> <br> Finding the right paint is critical to obtaining good adherence.&nbsp;  Buying paint doesn t have to be complicated and we take all the pain out of it through our team of expert sales <span class=GramE>staff</span> who have been selling paint at our factory store for several years, added Mr. Raker.&nbsp;  We are here to make the process easier, from finding the right type and quantity of paint for a customer s needs to even helping them find reputable area painters.&nbsp; Clark Paint is a smart resource for anyone looking to bring value to their business or home with high quality paint suited to their individual needs and with consideration to how the area painted will be used. <br> &nbsp; <o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center; line-height:150%'><strong><u><span style='font-size:9.0pt; line-height:150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'>Custom Made Paints for Special Needs</span></u></strong><span style='font-size:9.0pt;line-height: 150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:12.0pt;line-height:150%'><span style='font-size:9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'> Clark Paint has a core business in the custom paint and stain matching areas, and this, along with our custom made paints, is our leading competitive edge, added Mr. Raker.&nbsp;  The big box stores offer matching, but it s not done the way we do it.&nbsp; We let custom matched samples dry and check them before we make a full custom batch, so we know that the color has dried to exactly the shade needed. &nbsp;We are more stringent with our custom matching and formulations because we have years invested in our customer relationships, which go back several generations. &nbsp; Also, if a customer allows, we track their name and colors purchased so that years after purchasing it, we have a record of it. <o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center; line-height:150%'><strong><u><span style='font-size:9.0pt; line-height:150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'>Paint, Beyond The Cosmetic</span></u></strong><span style='font-size:9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'><o:p></o:p></span></p> <p class=MsoNormal style='margin-bottom:12.0pt;line-height:150%'><span style='font-size:9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'> I have been selling paint for over three decades and routinely hear questions like:&nbsp;  How do I get those black spots off my bathroom ceiling?&nbsp; Can I just paint over them?&nbsp; My house is peeling.&nbsp; What do I do?&nbsp; I am pregnant and want to paint the nursery.&nbsp; What paint is the best option?&nbsp; Can a new paint color in my living room help me feel less glum in the long winter months? explained Mr. Raker.&nbsp;  Paint is a powerful tool for today s homeowner and we are here to help him use his resources in the smartest, most economic, enduring and results-driven way. <o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center; line-height:150%'><strong><u><span style='font-size:9.0pt; line-height:150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'>Considerations for Selecting Colors</span></u></strong><span style='font-size:9.0pt;line-height: 150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'><o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Even though consumers may be painting one room at a time, it s important to consider the entire home when selecting paint for a single room.&nbsp; What s the flooring like?&nbsp; Is there carpeting, hardwood?&nbsp; How is the room decorated, or the entire house for that matter?&nbsp; These are important considerations as the color and type of flooring  anchors the room and can influence the tone of the color on the wall due to reflections and lighting. &nbsp;Does the home have a more traditional feeling, thanks to antiques and traditional furniture or is it modern and furnished sparsely with muted colors?&nbsp; Furnishings are often the costliest items in the home and should dictate paint color and the tone of the room.&nbsp;<br> &nbsp;<o:p></o:p></span></p> <p class=MsoNormal align=center style='text-align:center; line-height:150%'><strong><u><span style='font-size:9.0pt; line-height:150%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:#333333'>About Clark Paint</span></u></strong><span style='font-size:9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'><o:p></o:p></span></p> <p class=MsoNormal style='line-height:150%'><span style='font-size: 9.0pt;line-height:150%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Founded in 1928, Clark Paint Factory (<a href="http://clarkpaint.us4.list-manage1.com/track/click?u=499289aebe2e5eba01cf12b18&amp;id=4f0c1f653f&amp;e=ca846c58b0"><span style='color:#336699'>www.clarkpaint.com</span></a>) is located at 966 Union Street in West Springfield, MA.&nbsp; The family-owned and operated paint factory is a New England institution, making paint fresh daily specifically for the harsh New England climate.&nbsp; Clark Paint is custom formulated for architectural, industrial and residential surfaces and expert color matching is available.&nbsp; Clark Paint Factory is managed by President Andrew Raker, third generation owner.&nbsp; Store hours are Monday through Friday from 7:30 AM  5:30 PM and Saturday from 8:00 AM  3:00 PM.&nbsp; To reach Andrew Raker, please call 413-733-2986.<o:p></o:p></span></p> </td> </tr> </table> <!-- // End Module: Standard Content \\ --></td> </tr> </table> </td> </tr> </table> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes' mc:repeatable="repeat_2" mc:repeatindex="0" mc:hideable="hideable_repeat_2_1" mchideable="hideable_repeat_2_1"> <td width=600 colspan=2 valign=top style='width:6.25in;padding:0in 0in 0in 0in'><!-- // Begin Module: Top Image with Content \\ --> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:6.25in;mso-cellspacing:0in;mso-yfti-tbllook:1184; mso-padding-alt:0in 0in 0in 0in'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td width=180 valign=top style='width:135.0pt;background:white; padding:0in 0in 0in 0in'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:15.0pt 15.0pt 15.0pt 15.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td valign=top style='padding:15.0pt 15.0pt 15.0pt 15.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=1 height=1 id="_x0000_i1033" src="http://gallery.mailchimp.com/653153ae841fd11de66ad181a/images/transparent.gif" alt="http://gallery.mailchimp.com/653153ae841fd11de66ad181a/images/transparent.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> </table> </td> <!-- // End Module: Top Image with Content \\ --> <td width=180 valign=top style='width:135.0pt;background:white; padding:0in 0in 0in 0in'><!-- // Begin Module: Top Image with Content \\ --> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:15.0pt 15.0pt 15.0pt 15.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes' mc:repeatable="repeat_3" mc:repeatindex="0" mc:hideable="hideable_repeat_3_1" mchideable="hideable_repeat_3_1"> <td valign=top style='padding:15.0pt 15.0pt 15.0pt 15.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=1 height=1 id="_x0000_i1032" src="http://gallery.mailchimp.com/653153ae841fd11de66ad181a/images/transparent.gif" alt="http://gallery.mailchimp.com/653153ae841fd11de66ad181a/images/transparent.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> </table> </td> <!-- // End Module: Top Image with Content \\ --> <td width=180 valign=top style='width:135.0pt;background:white; padding:0in 0in 0in 0in'><!-- // Begin Module: Top Image with Content \\ --> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:15.0pt 15.0pt 15.0pt 15.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes' mc:repeatable="repeat_4" mc:repeatindex="0" mc:hideable="hideable_repeat_4_1" mchideable="hideable_repeat_4_1"> <td valign=top style='padding:15.0pt 15.0pt 15.0pt 15.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=1 height=1 id="_x0000_i1031" src="http://gallery.mailchimp.com/653153ae841fd11de66ad181a/images/transparent.gif" alt="http://gallery.mailchimp.com/653153ae841fd11de66ad181a/images/transparent.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> </table> </td> </tr> <!-- // End Module: Top Image with Content \\ --> </table> </td> </tr> </table> </div> </td> </tr> <!-- // End Template Body \\ --> <tr style='mso-yfti-irow:2;mso-yfti-lastrow:yes'> <td valign=top style='padding:0in 0in 0in 0in'><!-- // Begin Template Footer \\ --> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=600 style='width:6.25in;mso-cellspacing:0in;background:#0000CC;mso-yfti-tbllook: 1184;mso-padding-alt:0in 0in 0in 0in' id=templateFooter> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td valign=top style='padding:7.5pt 7.5pt 7.5pt 7.5pt'><!-- // Begin Module: Standard Footer \\ --> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:0in;mso-yfti-tbllook: 1184;mso-padding-alt:7.5pt 7.5pt 7.5pt 7.5pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td colspan=2 style='background:#0000CC;padding:7.5pt 7.5pt 7.5pt 7.5pt' id=social> <p class=MsoNormal align=center style='text-align:center;line-height: 125%'><span style='font-size:8.5pt;line-height:125%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:yellow'>| <a href="http://us4.forward-to-friend.com/forward?u=499289aebe2e5eba01cf12b18&amp;id=3f01b0bde9&amp;e=ca846c58b0"><span style='color:yellow'>forward to a friend</span></a> |<o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1'> <td width=350 valign=top style='width:262.5pt;padding:7.5pt 7.5pt 7.5pt 7.5pt'> <p class=MsoNormal style='line-height:125%'><em><span style='font-size: 8.5pt;line-height:125%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:yellow'>Copyright © 2011 Clark Paint, All rights reserved.</span></em><span style='font-size:8.5pt;line-height:125%; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:yellow'> <br> You are receiving this as a member of the media. <br> <strong><span style='font-family:"Verdana","sans-serif"'>Our mailing address is:</span></strong> <o:p></o:p></span></p> <p class=MsoNormal style='line-height:125%'><span class=org><span style='font-size:8.5pt;line-height:125%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:yellow'>Clark Paint</span></span><span style='font-size:8.5pt;line-height:125%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:yellow'><o:p></o:p></span></p> <p class=MsoNormal style='line-height:125%'><span style='font-size: 8.5pt;line-height:125%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:yellow'>966 Union Street<o:p></o:p></span></p> <p class=MsoNormal style='line-height:125%'><span class=locality><span style='font-size:8.5pt;line-height:125%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:yellow'>West Springfield</span></span><span style='font-size:8.5pt;line-height:125%; font-family:"Verdana","sans-serif";mso-fareast-font-family:"Times New Roman"; color:yellow'>, <span class=region><span style='font-family:"Verdana","sans-serif"'>MA</span></span> <span class=postal-code><span style='font-family:"Verdana","sans-serif"'>01089-4234</span></span><o:p></o:p></span></p> <p class=MsoNormal style='line-height:125%'><span style='font-size: 8.5pt;line-height:125%;font-family:"Verdana","sans-serif";mso-fareast-font-family: "Times New Roman";color:yellow'><br> <a href="http://clarkpaint.us4.list-manage.com/vcard?u=499289aebe2e5eba01cf12b18&amp;id=ba50736463"><span style='color:#336699'>Add us to your address book</span></a><o:p></o:p></span></p> </td> <td width=190 valign=top style='width:142.5pt;padding:7.5pt 7.5pt 7.5pt 7.5pt' id=monkeyRewards> <p class=MsoNormal style='line-height:125%'><a href="http://www.mailchimp.com/monkey-rewards/?aid=499289aebe2e5eba01cf12b18&amp;afl=1"><span style='font-size:8.5pt;line-height:125%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#336699;mso-no-proof: yes;text-decoration:none;text-underline:none'><img border=0 width=109 height=45 id="_x0000_i1030" src="http://gallery.mailchimp.com/089443193dd93823f3fed78b4/images/MC_MonkeyReward_08.png" alt="Email Marketing Powered by MailChimp"></span></a><span style='font-size:8.5pt;line-height:125%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:yellow'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:2;mso-yfti-lastrow:yes'> <td colspan=2 style='background:#0000CC;padding:7.5pt 7.5pt 7.5pt 7.5pt' id=utility> <p class=MsoNormal align=center style='text-align:center;line-height: 125%'><span style='font-size:8.5pt;line-height:125%;font-family:"Verdana","sans-serif"; mso-fareast-font-family:"Times New Roman";color:yellow'>&nbsp; <o:p></o:p></span></p> </td> </tr> </table> <!-- // End Module: Standard Footer \\ --></td> </tr> </table> </div> <!-- // End Template Footer \\ --></td> </tr> </table> </div> <p class=MsoNormal align=center style='text-align:center'><span style='font-size:10.0pt;mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> </table> </div> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=1 height=1 id="_x0000_i1029" src="http://clarkpaint.us4.list-manage.com/track/open.php?u=499289aebe2e5eba01cf12b18&amp;id=3f01b0bde9&amp;e=ca846c58b0" alt="http://clarkpaint.us4.list-manage.com/track/open.php?u=499289aebe2e5eba01cf12b18&amp;id=3f01b0bde9&amp;e=ca846c58b0"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </div> </body> </html>