Big Packages, Small Packages

It comes once a year and takes months to prepare for: the holidays, at once dreaded and anxiously anticipated. It’s a time for introspection (ideally), generosity to others, taking stock of our lives and how we are living and formulating goals for the coming year. It’s an opportunity to bring a close to the last 12 months and begin afresh, or, for many, continue on the same path, good or not.

For us, we are greatly for our clients, who come to us for smart advice, execution of solid public relations campaigns and to get their businesses to the next level. We are grateful for the trust our clients have in us, and for the opportunity to serve our clients as well as the news media and all our target communities. We are fortunate to be a small business determined to bring good fortune to other businesses through our skills and relationships with others.

This holiday season, we have brought a number of our clients exposure through industry platforms and the news media that will have far-reaching impact on their businesses.

Our culinary arts and crafting client, House on the Hill, which replicates exquisite springerle cookie molds for modern day baking and crafting use, will be featured on The Martha Stewart Show and in The Wall Street Journal.

Swing Trust Oil, a new client with an aromatherapy product aimed at golfers, was featured in the Golf Channel’s Holiday Gift Guide as must-have stocking stuffer for golfers.

SCOR and HIRZL, other golf clients, were also featured in prominent golf media like Golf.com, Fairway + Greens and New England Golf Monthly, as well as featured on the nationally syndicated golf radio shows, Speaking of Golf and Nola Golf Academy/Fox Sports.

We are here to join our old and news clients in their pursuit of dreams and goals formulated not only in 2011, but in years prior. It is our wish and goal to bring prosperity, growth and positive publicity to all our clients.

Wishing you all a wonderful holiday season, filled with meaning and opportunity for growth.

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Welcome to RG Connects

Welcome to the new blog for Raker Goldstein & Co., Inc., a creative marketing boutique  agency located just outside of Manhattan in Old Tappan, NJ.  The launch of our new website in celebration of our 25th year is complimented by the creation of this blog that will touch on different topics and aspects of relationship building.  We hope it is inspirational and helpful.  Let us know your thoughts. Our goal?  To connect with you and help you connect with others in a meaningful, results-driven manner.

It all comes down to relationships.  Without them, we cannot exist, certainly not in our early days.  And that’s the case with in utero brands as well as those in their early infancy.  Like babies, brands don’t come into the world self-sufficient and able to survive on their own, let alone thrive the way we might want them to.  So how do we give brands the right nurturing and care to see that they develop into thriving entities with legs and longevity?

 We create relationships for them, with them.  We help others relate to our brand.  We do that by building a credibility for brands, the company and people behind them and educate people about the value (how does this brand/use of this product or service improve the quality of my life?  How does it make things better for me and those I care about?)  This is done methodically and in a manner that is respectful of manufacturing capabilities (if a product is involved) or service output.  It requires an eyes wide open look at where your business is and where you’d like it to go.  We’ll help by creating a road map for you to get there.  First, it’s critical to understand your brand and how people relate to it, understand it and incorporate it into their lives.

Thank you for reading RG Connects.

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